The Client
Athena Kitchen Management
Athena Catering Solutions have developed an online platform for catering in prisons – Athena Kitchen Management (AKM). It helps prisoners choose their meals, lets kitchens order the right ingredients, provides recipes for chefs to follow and shows allergen information. What’s more it can be linked with behaviour, with inmates who have a good record winning the right to opt out of normal menus and instead order the ingredients to cook for themselves.
The Problem
Athena Catering Solutions wanted a bright, concise brochure that would convince prison kitchen managers and governors to bring in the AKM system.
The Answer
We started with just a list of Unique Selling Propositions (USPs):
- lower costs
- less wasted food
- easy to use
- ensures compliance
- improve behaviour
We needed bring the bland list of USPs to life. We used our 360-degree “think like the customer” approach to draw up compelling messages about the benefits to be felt in the kitchen and on the wing.
