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Building Powerful Personal Brands with Strategic Copywriting

As we bound towards the halfway point of 2025, the spotlight sharpens on the power of personal branding. In a more competitive landscape than ever before, if credibility is currency, then everyone’s at the bank, looking for a loan. No longer an optional bonus, strong personal branding is non-negotiable. Much…

LesleyMay 27, 2025

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How to inject sparkle into your technical writing

Top tips for writing technical copy We write copy for a wonderful array of clients, from tiny start-ups to global companies, spanning many industries. It’s fair to say that not all the topics we deal with are the most exciting to write about. Technical companies and products (on the face…

LesleyJanuary 11, 2018

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A rather special weekend in Davos

I’ve recently returned from the highly prestigious Khoja Business Leaders’ Summit in Davos, Switzerland – a summit where the net worth of attendees was estimated at $15 billion. The landmark event was born out of the idea of connecting the global entrepreneurs, philanthropists and highest achievers from the Khoja community…

LesleySeptember 25, 2017

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10 essential tips to get your press release published

How to get free coverage for your business

LesleyJuly 13, 2017

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You’d never believe it but

Fake news – while it may not be a new phenomenon, it has gained momentum over the last few years ... So how can you spot fake news? The rise of the common voice on social media and the move away from reliance on our trusted daily newspaper (OK we…

LesleyMarch 30, 2017

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How to tell a story

Storytelling is a powerful marketing tool. Get it right and it can mean the difference between a new customer and simply being ignored. There’s nothing new about storytelling – we all enjoy a good tale – but when you’re trying to win that next bit of business it’s too easy…

LesleyDecember 6, 2016

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