Posts Tagged: copywriting

The perils of DIY copywriting

DIY – a word synonymous with wonky shelves and half-finished decorating.  An enthusiastic amateur who thinks they are saving money and delights (or curses more likely) in the task at hand but, perhaps when that job is never quite finished or good enough, wishes they’d called in the professional. Copywriting ... Read more

It’s an omni shambles

Two phrases caught my attention this week and made me smile for their inventive use of words. The first was 'economic patriotism', dreamed up by a candidate in the French presidential election as a euphemism for paying higher taxes. How to make something bad sound something good. The second was 'omni ... Read more