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Why short-form video is your future

By April 20, 2023No Comments

In everyday life we all spend much time scrolling and swiping through social media, catching up with the world’s news, trends, updates, hot gossip and more!

According to research by Sprout Social, videos are our favourite type of content. Would you agree?

Well, the stats say it all.

When it comes to the popularity of short-form videos, TikTok has been setting the trend since it launched in 2016. YouTube is still the top-performing video platform closely followed by Facebook, but Statista predicts there will be 15 million UK TikTok users by 2025.

In fact, TikTok’s rapid rise in popularity has motivated other social media platforms to make video creation much easier for all users. It’s now simple and quick for us all to get creative and produce impactful videos for both personal and business use.

What about short-form video for business?

It’s incredibly important to be creative in finding different ways to capture your audience’s attention. Attention spans are shortening, and customers want snappy, engaging content they can relate to.

So yes, bite-sized videos are absolutely a form of marketing that businesses should be harnessing and investing in.

Words to make your videography shine

They do say ‘a picture is worth a thousand words’, but while you’re captivating your professional audience with creative sights, sound and motion … don’t forget the words!

It’s essential to get a punchy commentary right to give your videos vivid impact.

By investing in an expert copywriter, you can make sure your creative video best tells your story while representing the voice of your brand and your key messaging.

Collaboration is key

Skilled copywriters such as Editing Edge will work closely with your team, external creatives and video editor to create the words that will bring you more customers.

At Editing Edge we take pride in creating powerful and purposeful content to make you stand out from the crowd.


Short-form videos are here to stay, so don’t get left behind.

Jump on the bandwagon today!



I’m Lesley Hussell and my job is to bring some copywriting magic to your business, so you sell more, inspire your staff or spread your message far and wide. You’ll want to know how I measure up against other copywriters you’re considering, and whether I’m good enough to be trusted with your brand. If you’re looking for quick wit, creative thinking and a flair for compelling content writing.