How do you put personality into your brand as well as showing your company at its very best?
Look no further than your staff. Staff profiles on your website About Us page are a great way to differentiate your company from the competition and engage with your customers.
All too often an About Us page can be dry and awkward. It can be difficult to strike the right balance between selling yourself to your customers and driving them away by being too self-absorbed.
But don’t neglect it. Analytics often shows the About Us page as one of the most frequented on any website (especially for service-based companies where it is all about the who not the product). It’s important to maximise the value of your About Us page by giving it the attention it deserves.
The simplest way to do this is by investing in showcasing the talents and personality of your staff by creating staff profiles that bring your team alive.
Here’s an example of staff profiles we wrote to make an IT business more human.
A well-written staff profile is also a great way to engage and motivate staff, as they will enjoy talking about their talents and interests as you tease out lots of fascinating facts.
And don’t forget some good quality photos to complete the story. They don’t need to be headshots of each employee – photos of your team in action at a fundraising event or a work night out (only the tame ones, of course) can all add character to your brand. But if you do go for individual shots, avoid holiday snaps in favour of a more business-like image.
At Editing Edge we can work with you and your staff to put personality into your brand. We can use background notes supplemented by brief interviews with your staff, or ask them to complete a short questionnaire. Alternatively, we can turn dry CVs into engaging copy or edit down chunky profiles to fit a concise web page.
Invest in your team and your About Us page by contacting us at Editing Edge to create staff profiles that bring your business to life.
Image courtesy of www.freepik.com