Words to make travel dreams come true

By July 12, 2016No Comments

Copywriting for the travel industry

The travel industry is always great fun to write for, using evocative language to persuade people to make their travel dreams come true.  Whether it’s describing a luxurious trip of a lifetime or convincing them to buy travel insurance, there’s plenty of material to work with.

travel copywriterThe mistake is thinking travel will sell itself – just write a list of destinations and facilities, add a few photos and sign up here. But business travellers and holidaymakers think hard before buying and competition is fierce. So if you are offering a travel-related service, you need to stand out from the crowd with the right words.

At Editing Edge we bring in the human angle and consider your benefits from a fresh perspective –unearthing stories about your product or service you hadn’t even considered.

Here are a few examples:

[v_icon color=”#25c1e8″ size=”20px” target=”_blank” name=”moon-airplane”]  When reading about travel insurance it’s so common to see a standard list of terms and conditions but in this Sports Travel Insurance website landing page we weaved in some real-life scenarios to get people dreaming…

Sports Travel Insurance

Sports travel insurance covers you whether you’re planning a golf holiday, a sailing trip, a school rugby tour, a cycling holiday or many more sports and activity holidays.

Our policies include cover for more than 100 sports and activities at no extra charge, from archery to bungee jumping, mountain biking to kayaking. We have dedicated golf travel insurance for those heading to the beautiful fairways and greens of the Algarve, the USA or beyond.

Choose between Europe or Worldwide cover. What are you planning – tennis in the Balearics, cycling the route of the Tour de France, swimming between Greek islands or rafting in the Rockies? We’ve got it covered.

[v_icon color=”#25c1e8″ size=”20px” target=”_blank” name=”moon-ship”]  Our work for Portsmouth International Port has catered for a diverse audience, ranging from families booking a crossing to France to cruise ship operators and commodity shippers. We have sourced stories for newsletters from press releases, travel news, special offers, festivals and tourist events at destinations served by the Port, along with a variety of fascinating facts. Not only do these make interesting, useful reading for customers, they are also good for SEO (Google ranking) because they keep content fresh on the Portsmouth International Port website.

[v_icon color=”#25c1e8″ size=”20px” target=”_blank” name=”moon-train”]  Our press releases for Direct Travel Insurance move away from the mundane to informative and appealing articles on travel industry developments, Top Ten destinations or tips and advice.

We have also written a sales brochure for a corporate travel supplier, email campaigns and LinkedIn profiles for a travel tech firm, and blogs for a Travel Counsellors representative.

If you need a travel copywriter, look no further than Editing Edge to help turn your customers’ travel dreams into reality with the right choice of words.

Contact us here.



I’m Lesley Hussell and my job is to bring some copywriting magic to your business, so you sell more, inspire your staff or spread your message far and wide. You’ll want to know how I measure up against other copywriters you’re considering, and whether I’m good enough to be trusted with your brand. If you’re looking for quick wit, creative thinking and a flair for compelling content writing.