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A great British design icon

By January 25, 2013April 27th, 2014No Comments

Question:

  • What is one of Britain’s most iconic and instantly identifiable products?
  • Was invented in 1932 – and changed very little since?
  • Has featured on a set of stamps, alongside Concorde and the Mini?
  • And comes from a company based just down the road in Farlington, Hampshire?

Answer: the Anglepoise® lamp

SCDF talk

It’s a quintessentially British design brand and Petersfield SEDF (South East Design Forum) are delighted to be hosting a free talk on this unique product by designer Simon Terry, great great grandson of one of the company’s original co-founders.

Date: Thursday 28 February

Time: 6.45pm to 8.30pm approx. including a chance to chat

Venue: The Reading Room, Bedales School, Petersfield, Hampshire

Simon will talk about “From Development to Production,” shining fascinating light on the design process behind Anglepoise®. As a driving force behind the successful updating of the brand for the 21st century, Simon has some valuable insights to share.

This event is expected to be a sell-out so don’t delay. To book your free place, contact Lynette Marshall at Petersfield SEDF on 01730 892762 or via email: lynette@posabilities.co.uk

Did you know? The Anglepoise® lamp started out as a remarkably complex engineering concept, created by automotive engineer George Carwardine. He discovered that pivoting arms, supported by a sequence of special springs, would mimic the constant tension principle of human limbs, able to be repositioned with the lightest touch, yet remaining perfectly in place once released. He went into business with world-class spring maker Herbert Terry and the rest is history …

Today, examples of the Anglepoise® can be seen in London in the Design Museum, the V&A and the Science Museum. A true British design icon.

P.S. Did you notice how we began this piece with intriguing questions, and ended with a Did You Know? Both are good copywriting ways to grab your reader’s attention.

Lesley

Lesley

I’m Lesley Hussell and my job is to bring some copywriting magic to your business, so you sell more, inspire your staff or spread your message far and wide. You’ll want to know how I measure up against other copywriters you’re considering, and whether I’m good enough to be trusted with your brand. If you’re looking for quick wit, creative thinking and a flair for compelling content writing.