Cirios are a Mexican fish farm producing succulent luxury fish for America’s finest chefs. The fish are created in a unique land-based seawater aquaculture facility. Their aim is for their fish to live happily and grow stress and disease-free, with minimum handling.
In a nutshell, Seafood produced as everyone should, putting the planet first.
Editing Edge were asked to write the content for the new Cirios website.
Cirios needed a clean, fresh looking website that would appeal to the high-end US restaurants, demonstrating the quality of their fish and innovative production methods whilst highlighting how they are committed to protecting the environment.
We had to work across international boundaries and languages, with the crew in Mexico, graphic designers in Norway (chosen because of their fishing industry marketing expertise) … and, of course, writing for the U.S. market.
Collaborating with a team whose first language was Spanish or Norwegian had its own set of challenges but luckily their English was excellent.
This project lasted over nine months to evolve a narrative that gave the business a compelling story. It was great fun working with the crew in Mexico.
The website has a clean, fresh look with brilliant imagery to compliment the storytelling throughout the site. This was a fabulous project to work on.
THIS IS GREAT Lesley! I am happy, and it was exactly what I was asking for! You have done a great job. I will keep this close to my heart because this REALLY makes it easier to tell the story of what Cirios does! GRREEAT! 🙂
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Portfolio themes: website copy, copywriting US, international copywriting