Strategic copywriting for booming businesses

By May 23, 2022June 8th, 2022No Comments

Strategic copywriting

Would you consider your brand or business to be high achieving? Award winning? Premium, high end, or disrupting your market? Or perhaps on your way there?

At Editing Edge, we describe ourselves as ‘strategic copywriters’. Copywriters who produce written content and ideas of high quality for those at the top of their game. As a result, you sell more, inspire your staff or spread your message far and wide. Or all the above!

What is the definition of a strategic copywriter and what does strategic copywriting entail?


Good question!

The active listener

First and foremost, we want to hear about you. What are your needs and requirements, aims and ambitions? This will determine how we craft your narrative and structure how we will powerfully project your best selling points.

Curious investigation

Our many years of experience means we are well versed, read and connected. However, fact-finding and understanding of our clients’ markets remains fundamental. So, we go above and beyond to do extensive research which will ensure you stand out from the crowd.

Effective targeting

At Editing Edge, we will take time to understand and analyse your key audience groups. And get every message bang on target to reach current and new customers. Through our clear and compelling writing, we can effectively connect and engage with your audience.

All stars aligned

Being a distinguished business, your stakes will be high with ambitious targets to be met. At Editing Edge, you can rely on our services to ensure all written materials are aligned with your strategic goals. And help you on the way to attaining them.

Bags of creativity

Are you looking to collaborate with creative thinkers – also established and committed? For example, a copywriter who can deliver brand impact and influence. In other words, we develop a tone of voice to give personality, definition and a distinctive differentiation to your business.

More than just words

Our writing style is slick and professional, punchy, and polished. Writing that’s engaging and informative and demands attention, but we also have a quick wit and, when appropriate, like to find fun and fresh words to give you that ‘je ne sais quoi’ superiority!

Athletic agility and adaptability

If you are looking for help with intelligent content creation for your website, speechwriting, award entries, reports, tenders and email campaigns, these are all services where we excel. Our copywriting is agile and formulated to bring a unique language to your business, whatever the medium.

In brief, as strategic copywriters, Editing Edge are positioned to provide your business with the highest quality service. Our services can offer you fresh thinking and sharp writing to get your message across in the best possible light.


With thirty years’ top-level media experience in strategic copywriting, we are ready to help your business reach greater success. ​​Please get in touch with Lesley.



I’m Lesley Hussell and my job is to bring some copywriting magic to your business, so you sell more, inspire your staff or spread your message far and wide. You’ll want to know how I measure up against other copywriters you’re considering, and whether I’m good enough to be trusted with your brand. If you’re looking for quick wit, creative thinking and a flair for compelling content writing.