Websites with impact

By February 28, 2011No Comments

Website copywriters, Business Link said recently, are worth their weight in gold. 

Here’s our checklist of what you need for maximum impact online:


• Simple, clear text telling your customers exactly how they’ll benefit from your product or service – or how you’ll solve their problem.

• A persuasive sales message setting out why you’re the best at what you do.

• Just enough information to encourage them to call or email you to find out more.

• Something to communicate your passion, expertise and commitment, but not your whole life story or every single thing you offer.

• Your best points in your headlines.

• Testimonials from happy clients and compelling case studies that tell your story.

• Keywords your customers will type into search engines, cleverly written into copy that reads as natural content so Google loves it.

• A lively, up-to-date blog (get it ghostwritten, if necessary.) 

• A strong Call to Action so customers actually get in touch – and you close that sale!



I’m Lesley Hussell and my job is to bring some copywriting magic to your business, so you sell more, inspire your staff or spread your message far and wide. You’ll want to know how I measure up against other copywriters you’re considering, and whether I’m good enough to be trusted with your brand. If you’re looking for quick wit, creative thinking and a flair for compelling content writing.