Compact, engaging copy was the key to the success of the content written by Editing Edge for The StewArt Collection website. How can you do the same on yours?
We were commissioned by founder Gill Stewart, who had clear ideas about what she wanted to convey but wanted our help in finding the words that would appeal to all her target markets – very affluent art buyers, corporate clients and talented artists.
We showed her how:
- The messages should be clear and short.
- They should just give a flavour of her expertise and the range of work she sells.
- The words should evoke the quality and high standards her company represents.
Aim for the same on your site, and you’ll go a long way towards getting your message across.
Gill is delighted with the result for her business, saying: “Thank you for the fantastic work on my new website.” www.stewartcollection.co.uk
