To have a client as prestigious as the Institute of Directors is a feather in anyone’s cap.
We have been editing the IoD South East region’s newsletters all this year and enjoy the mix of economic analysis and packed schedule of events.
Although the IoD is active in using Twitter to keep members abreast of all that’s going on in every branch, it also believes in the value of printed paper newsletters. They sit temptingly on members’ desks until they have a few minutes free for a good read.
In a world swamped with emails – so swiftly eliminated with the ‘delete’ key – paper is now making a comeback. Several marketing experts we know recommend postcards as a way to stand out from the crowd.
What is more likely to get your attention: another email in your Inbox, or a cleverly designed, cunningly worded card sitting on your desk?