Posts Tagged: writing tips

It’s an omni shambles

Two phrases caught my attention this week and made me smile for their inventive use of words. The first was 'economic patriotism', dreamed up by a candidate in the French presidential election as a euphemism for paying higher taxes. How to make something bad sound something good. The second was 'omni shambles', coined to describe a bad week for the Government. A week, then, when all ('omni') that could go wrong did go wrong. Clever, unusual or simply pleasing combinations of words will always make a copywriter happy. Finding gripping, evocative and convincing words make our clients happy too, because they will get a message across with more impact on a website or in a brochure. I'll often advise a client to be bold. Yes, ... Read more