Adjusting your writing style for your audience
Who are you talking to when you’re putting together your marketing brochure or writing a piece for your website? Have you got a clear idea of who your target audience is for your business?
Before you start any piece of writing, think: “Who do ...
Two phrases caught my attention this week and made me smile for their inventive use of words.
The first was 'economic patriotism', dreamed up by a candidate in the French presidential election as a euphemism for paying higher taxes. How to make something bad sound something good.
The second was 'omni ...