khoja business leaders summit magazine

The Client

Khoja Business Leaders’ Summit Magazine, Davos, Switzerland

Editing Edge were asked to produce the magazine which accompanied the inaugural Khoja Business Leaders’ Summit in Davos, Switzerland.

The summit was born out of the idea of connecting the global entrepreneurs, philanthropists and highest achievers worldwide from the Khoja community of Shia Muslims.

This was a very high-profile event as the net worth of the attendees was estimated at $15 billion.

The Problem

We were tasked with producing a 74-page magazine for this high-profile occasion in three days over one very long weekend (Friday to Sunday) as the summit deadline loomed.  We had to work with contributors and interviewees in California, Dubai, India and the UK.  On top of that we liaised with a graphic design house in Serbia – who did a fantastic job.

The Answer

We had to assimilate a huge brief and write a wealth of compelling copy.  We created it using profiles we’d written for the summit website; new features on charities and philanthropic foundations; Q&A and fact-file pages; features on health, fitness and entrepreneurship; and welcome messages spun out of keynote speeches.

The Result

The magazine was completed on time, incorporating changes only minutes before the deadline.  It was a central part of the summit in Davos.

khoja summit



We appreciate your great efforts! Often called upon with little notice and high demands ­– you worked superbly! A big thank you from us all!

Shan Hassam, Secretary General, The World Federation of Khoja Communities.

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Portfolio themes: communications, press release