Press release for FlightDelayRepay, a new company guaranteeing an instant payment of £100 for delayed airline passengers.
Just 24 hours ahead of their national launch, FlightDelayRepay called Editing Edge for help with a press release.
We drafted a release with strong, direct messages, compelling facts and figures (approximately 7 million passengers in Europe suffer delays of more than three hours every year).
The first press release was well received, gaining just the traction in the trade press that our client was hoping for:
A week later we wrote another version to give FlightDelayRepay a “second bite at the cherry.” This one used their new technology as the news angle – and resulted in national press coverage, including the Daily Star: