Parent talk

By June 6, 2010No Comments

Some jobs are fun as well as fulfilling, and we’re proud of the work we’ve produced for Asquith Nurseries, the leading providers of premium childcare in the UK.

We were asked to write copy for leaflets and ads as part of a new marketing push, and the key was putting ourselves in the minds of parents.

We stressed the water-splashing, paint-splattering fun of a child’s day at nursery, but also reassured parents about safety.

By pointing out that Asquith nurseries give children the security to be themselves, learning as individuals in an environment where they can thrive, we got across the message that parents are getting superb value – not just paying for daycare. 

A fascinating project.



I’m Lesley Hussell and my job is to bring some copywriting magic to your business, so you sell more, inspire your staff or spread your message far and wide. You’ll want to know how I measure up against other copywriters you’re considering, and whether I’m good enough to be trusted with your brand. If you’re looking for quick wit, creative thinking and a flair for compelling content writing.