Some jobs are fun as well as fulfilling, and we’re proud of the work we’ve produced for Asquith Nurseries, the leading providers of premium childcare in the UK.
We were asked to write copy for leaflets and ads as part of a new marketing push, and the key was putting ourselves in the minds of parents.
We stressed the water-splashing, paint-splattering fun of a child’s day at nursery, but also reassured parents about safety.
By pointing out that Asquith nurseries give children the security to be themselves, learning as individuals in an environment where they can thrive, we got across the message that parents are getting superb value – not just paying for daycare.
A fascinating project.