Powerful Communication

By May 4, 2010No Comments


Here’s a taster of Powerful Communication – our new Ignition4Business course.

The biggest dangers in business writing are boring and confusing your customers or your colleagues, so we look at three essentials: focusing your message so it is CLEAR, practising text and headlines that GRAB ATTENTION, and, to start with, defining just who you are TARGETTING.


What makes this course different is my very strong journalistic background with the Daily Mail, across Fleet Street and in Downing Street briefings. So we’ll look at examples from Country Life to The Sun to see how well these experts know their audience.


Then we’ll move right into the business world with practical sessions, including:


Writing website content that works.

Making case studies count.

How Google can be a false friend.

Avoiding 5 common mistakes on your About Us website page.

Advertising – the art of making an impact in very few words.

Preventing emailer disasters.

Testimonials that say what YOU want them to say.

How to write a press release to get your company free publicity.

Projecting your best in bids and proposals.  





I’m Lesley Hussell and my job is to bring some copywriting magic to your business, so you sell more, inspire your staff or spread your message far and wide. You’ll want to know how I measure up against other copywriters you’re considering, and whether I’m good enough to be trusted with your brand. If you’re looking for quick wit, creative thinking and a flair for compelling content writing.