Today Editing Edge is urging you to Strip it Down.
By that, we mean don’t overload your website, leaflets or sales letters with fact after fact, or you’ll bore or confuse potential customers.
It’s tempting to cram in everything you know about a subject. But it’s counter-productive. Your audience will get the point, and retain more, if you Strip it Down, keep it simple, so they’re left wanting more.
Bright, punchy and compelling copy will get your customers hooked.
There was the statesman who said: “I’d have written a shorter letter but I didn’t have the time.” He knew that it’s harder to be effective and succinct than to waffle on for pages and pages.
It’s hard, but we can help you do it.