copywriting for design industries

The Client

Portsdown Website

Portsdown create inspiring places to work and learn, providing consultancy, design and furniture to business, public sector and educational establishments.

The Problem

Portsdown have been in business since 1983 and whilst their core trade is as an independent furniture dealer, they do much more. Their website needed to demonstrate they were as much about people as furniture. They approached Editing Edge to bring new life to the copy.

The Answer

We recrafted the words on the website to illustrate that Portsdown understand how space works and the impact great design has on productivity.  The company’s creativity was demonstrated through case studies.

We wrote compelling copy for the Sector pages to instil trust and showcase their expertise.  For the Services pages we needed to marshal the technical details into copy that avoided industry jargon so it could be read and understood by all.

The Result

The website is stunning but simple in its design and the copy reflects this perfectly.  We refined the copy to keep it to the point whilst retaining the key messages, letting the images tell the rest of the story.

The right harmony of words and images on your website can work wonders to give a compelling message to your audience.

If your website copy needs a revamp, get in touch.

Portfolio themes: website copy, website copywriter, copywriting London, copywriter Chichester