ibg world website

The Client

IBG-World Website

IBG-World are B2B sales strategy specialists offering a spectrum of services from lead generation to account management, all geared to maximising sales.

Editing Edge were asked to provide copy for their new website.


The Problem

IBG-World had commissioned a new website with some stunning imagery and needed the right mixture of words to go with it.  The challenge was to make topics such as inbound lead generation interesting … no mean feat!

The Answer

The copy created by Editing Edge reflects the fast-paced style of the website ­– punchy and to the point.  Think As a Client is IBG’s mantra and we made sure they spoke in a style that would appeal to their target audience without bamboozling them with jargon and dull promises.

We wrote copy for the Home, About and Why IBG? pages – IBG’s crucial opportunities to differentiate themselves from the competition.

We added testimonials, incentives including free downloads, and powerful stats, such as the 200% business growth IBG achieved for one client.

The Result

The website is engaging and the copy compliments it perfectly.  Having created the website copy we have now been commissioned to writing monthly blogs to keep the content fresh.

Think as a Client when creating copy for your website

Contact us at Editing Edge today.

Portfolio themes: website copy, website copywriting