Copywriting for world-leading medical teams

Copywriting for world-leading medical teams

The clients

I’ve been privileged to work with healthcare professionals who are among the very best in the UK.

Why do they employ a copywriter without a string of medical qualifications (I’m not a member of a Royal College, I don’t have a medical degree, I’m a Fellow of no society of surgeons, psychiatrists or pharmacology)?

Because I can express their achievements, and the importance of what they do, in clear, compelling terms that showcase their expertise to the world.

This was the case with the co-founder of a world-leading medical research organisation, a £2 billion company accelerating the arrival of life-saving drugs to market. The founder is a modest man whose success is down to remarkable entrepreneurial drive, hard work and determination. I held a series of meetings with him to understand the qualities that underpinned his phenomenal track record, and carried out extensive background research to be able to put his achievements into context.

I have also worked with a clinical trials company that has pioneered the single biggest change in its sector in 30 years. It runs a network across five continents and is enjoying growth of 150% a year. My role was to prepare a prestigious awards entry for the business, encapsulating its multiple achievements in succinct segments to answer the judges’ questions, gathering testimonials and ensuring its financials were presented in the best light.

Another client with a global reputation is a urological surgeon who has led important developments in keyhole surgery. I worked with this doctor to focus on the human impact of the work, draw the best evidence examples from lengthy reports and produce a document that both incorporated scientific data and was readably by a lay audience.

I collaborated with an outstanding pharmacologist to compile his application for a senior post, combining proof of the benefit he has brought to patients in terms of new treatments with evidence of his integrity and ethics. The fact that I have specialism in pharmacology myself proved no barrier to establishing an excellent working relationship with the august figure and helping him show himself at his best.