Press releases keep customers updated with latest news but are also a brilliant way of refreshing the Direct Travel Insurance website with relevant content, perfect for Google rankings.
Direct Travel is part of AIG Insurance, one of the biggest insurance groups in the world. The digital marketing team at their London HQ needed lively, relevant copywriting to keep their website updated.
A constant stream of bright, engaging press releases written by Editing Edge. Some announce company news, others comment on travel industry developments; some list Top Ten destinations or advice for travelling with kids. All are informative, interesting and an SEO-friendly 300 to 400 words long.
Direct Travel sees company news picked up by media outlets, who have lots of space to fill and are also voracious for just the sort of Top Ten or Tips articles we are creating. What’s more, the press releases are posted in the news section of the DTI website, keeping it refreshed and topical. So much new, relevant content on the website is excellent for Google rankings.