Copywriting for websites is about telling a story.
This website is all about people, putting a human face on cleaning with bright copy and a personal touch. It stands out a mile from the competition.
ProClean, a company based in Midhurst, West Sussex, wanted to refresh its website and had the imagination to go for something out of the ordinary.
Rival cleaning firms don’t have photos of their cleaners – nor do they include a jokey Top 10 Songs to Clean To, the top picks from ProClean’s cleaners’ iPods. Website copywriting ideas like these help bring the site alive, so that it captures the attention of potential clients.
The tone and website content also reflect the family-feel of ProClean, and the fact that the MD does know the cleaners personally. It gives a great impression – and a true impression of the business.
Website copywriting is all about capturing the feel of business and what makes it special. Before we even start copywriting for websites we meet the client and spend an hour fact finding.