UK Youth Gala Dinner Programme
We were asked to compile a programme to accompany the UK Youth Gala Dinner and Auction. The annual dinner brings together UK Youth’s corporate supporters in a top London venue to raise vital funds to improve young people’s education and employment prospects. A vibrant programme that persuades guests to part with their money can make a real difference to the funds raised on the night.
The Problem: We had to bring together diverse contributions written by different people in the charity and provide persuasive descriptions of over 30 auction lots sent in by donors. It needed a consistent voice, precise editing for length, attention to detail, flowing copy and an engaging style to suit the charity’s upbeat personality.
The Answer: We worked with event organisers Pear and Ginger to very tight deadline, with rough copy for some auction lots only arriving on the deadline day. It required fast turnaround, accuracy and flexibility.
The Result: The client was thrilled with the top-class programme that looked great on the night and persuaded guests at the Gala Dinner to donate generously to the cause.
Emotive, exciting language used in a charity setting can persuade people to part with their money.
Move people into action by persuasive copy written by the experts, Editing Edge.
Portfolio themes: programme, pdf, charity.