The Tithe Barn
Our work on the website for one of Hampshire’s prime wedding venues is an excellent example of blending keywords for websites into relevant content.
The problem: The Tithe Barn is a stunning wedding venue in a historic converted barn but faced stiff competition in a crowded market. Website content was critical. Keywords needed to appeal to search engines and match customers’ thinking. But too many keywords stuffed into a page would sound so artificial that it would put people off (they would wonder if the business was run by robots), as well as being penalised by Google.
The answer: The copywriter’s trick is writing lots of relevant content that the keywords can slip into. We did this with plenty of useful information for the customer and real-life colour (through anecdotes and case studies) to paint a vivid picture. As long as no words are wasted, it’s fine to have eight or nine short paragraphs on a page.
The result: A website that looks beautiful, reads well and still answers the SEO (search engine optimisation) needs of the client. The site really does the venues justice, showing The Tithe Barn off at its very best.
Keywords for websites – and natural-sounding content
No one likes reading a great wodge of text, so content should be broken up with sub-headings after every two or three paragraphs. Drop keywords into some of these headings where they can read naturally, for an SEO bonus.
This website for The Tithe Barn combines the graphic design skills of our colleagues at Leaping Cow and Agent 8 Design, and the web-building genius of Gene Stoddart (The Gadget Man) with bold photography and lots of lively, human content. Keywords for websites can be daunting at times, but this project was a pleasure to work on from start to finish.