Morgan Innovation and Technology – RealSim™ technology
RealSim™ technology provides the most realistic sensation of touch available in the market.
Already proven to help rehabilitate stroke survivors by replicating their sense of touch, it is now being re-purposed to revolutionise virtual reality from gaming to training 999 crews.
It has been created and patented by Morgan Innovation & Technology Limited (MIAT).
The company asked Editing Edge to create a press release showcasing this exciting new product: a glove with incredible touch technology.
Editing Edge head up PR for MIAT, an amazing Hampshire company creating the inventions of tomorrow.
Our challenge was to write a press release bringing a technical subject to life whilst garnering maximum publicity to help them attract investment of £1,335,000 over the next 18 months.
We created a press release with vibrant language, human examples and exciting imagery.
The press release needed to appeal to a wide audience, from scientists, designers and engineers to gamers and investors. So we avoided tech-speak and provided plenty of real-life examples to let the possibilities of the invention speak for themselves.
Morgan Innovation & Technology were delighted with the coverage. We received multiple hits from one press release including:
The RealSim™ press release led to interviews with That’s Solent TV.
A feature on the military uses of RealSim™, is to be published in January 2017 in Electronic Product Design & Test magazine.
When creating a press release aim to use vivid language and human stories.
If you want a press release that will give you the best return on investment, get in touch with us at Editing Edge.