Trading on creative thinking

Global Trade Report for Creative Industries Federation

Federation Global Trade Reportreport editingediting edge report writing
After collaborating very successfully with the Creative Industries Federation on their 2018 annual report – the C.Report  – it was a pleasure to edit their new Global Trade Report.

The Problem

The stakes are high: the UK earns £35 billion p.a. in exports – and wields incredible soft power – thanks to its creative industries. The Federation wanted to make the case for the Government putting the creative industries at the heart of its post-Brexit trade thinking.

I was called in to edit the report, slicing 25% from the 22,000-word draft to present a more succinct and persuasive argument.

The Answer

My role as editor involved liaising with three authors who had contributed different sections, adopting a consistent tone, deciding what material could be removed without diminishing the overall case and rendering officialise (UK and EU) into plain-speak for maximum clarity.

I suggested where hefty paragraphs and long lists of stats could be better portrayed as graphics, and paid special attention to expressing EU regulations in simple language. I also highlighted key quotes for emphasis.

The Result

It was a delight to write about how the UK, particularly London, is the global centre for the advertising industry; how the success of stars such as Adele, One Direction, Ed Sheeran and Little Mix is the envy of countries around the world; and how UK architects are behind iconic buildings on every continent.

Federation members’ concerns about the post-Brexit world are real, however, so it was important to give clear voice to their calls for strong protection of Intellectual Property, and easy movement of musicians/theatre props/photographic gear/artworks in and out of the EU.

You can view the full report here.

Response from the client:

“You’re a star. This is GREAT.”

“You’ve been fantastic to work with. It’s really rare to find a copy editor who so fully understands what a report needs to keep and what can go. “

Creative Industries Federation

Over-complicated reports? Let me wield the red pen for you.

My editing skills will help you create a succinct report that can be more easily digested and understood by your audience.  Contact Lesley at Editing Edge.