Lively reporting

FitzRoy Support

FitzRoy-sample-pages-1

This annual report for a charity uses lively case studies to engage with stakeholders. Click below on ‘sample pages’ for some examples.

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The problem: Elizabeth FitzRoy is a national charity based in Hampshire serving young adults with learning difficulties. Stakeholders are a diverse group, including service users, employees and members of the Board. The annual report writing needed clarity and it also needed to be accessible.

The answer: Clear, concise copywriting from Editing Edge, human in tone but with the attention to detail required by such a legal document.

The result: A bright, engaging annual report that reflects the ethos and spirit of FitzRoy.

What else makes this annual review special? Plenty of pictures of service users in action, taking advantage of all the charity offers!

Read below about our annual report writing service.

Annual report writing – why you can trust us

Editing Edge annual report copywriters are just the team you need for your company’s annual report.

Lesley Hussell has a top-flight track record with Fleet Street national newspapers including five years foreign editing on the Daily Mail. Her analytical expertise gained as a political editor in the House of Commons (including daily briefings at Number 10) means she is easily able to handle the bulk of material required by an annual report – honing it for maximum effect. She is an Oxford University graduate with a BA Hons degree in modern history.

Clio Mitchell is an experienced commissioning editor, international newspaper writer, sub-editor and proofreader with a PhD in art history from the Courtauld Institute of Art, University of London.

Copywriting for annual reports – a question of style

Copywriting for annual reports requires a different style from brochure writing or website copywriting. The tone is usually more formal – but it doesn’t have to be. The key is the target audience – who will be reading the report? This usually means customers, shareholders, the Board and staff.

Financial information needs to be clearly set out and the credibility of the organisation rests on its track record and sustainability of future plans. We have technical copywriters used to handling complex briefs and delivering clear, focused documents.

There may be occasions, however, where more anecdotal language can be used in case studies, staff profiles and project updates.

We tailor our annual report writing and technical copywriting to match the character and needs of your business.

Portfolio themes: annual report copywriter Hampshire; annual report copywriting Hampshire.