Category

website

copywritingwebsitecopywriter

What do you want from a copywriter?

With democracy being the story of the day (albeit a nationwide case of severe low turnout), I'm canvassing opinion on what you actually want from a copywriter. Once I know what people need, I can make sure we provide it. So it's not a case of soul searching, more about…
Lesley
November 25, 2012
websitebloggingcopywriting

Out of the coal hole

We've just emerged from a frustrating period of purda imposed by BT. Having moved offices to something a little bigger, it was a shock out of the 1970s to discover there would be a three-week wait for a new phone line + broadband. We were whizzed back to the dark…
Lesley
July 2, 2012
copywritingwebsitecopywriter

It’s an omni shambles

Two phrases caught my attention this week and made me smile for their inventive use of words. The first was 'economic patriotism', dreamed up by a candidate in the French presidential election as a euphemism for paying higher taxes. How to make something bad sound something good.
Lesley
April 29, 2012