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Ask an expert

Struggling to find a new angle to promote for your business or maybe got a rather dry subject to write about?  One of the best ways to bring your article to life is to ask an expert. Getting an informed opinion can bring credibility to your writing, building trust with…
November 30, 2018
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The art of persuasion

Underpinning most website copy is the (sometimes not so subtle) attempt to persuade you into taking action – buy this, download that, pick up the phone, tell your friends. Copywriters have used psychology to influence the behaviour of readers for years. Far from being trickery, these psychological insights can improve…
November 14, 2018
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A flair for reporting

How to relay your thought leadership or ideas in a discussion paper or White Paper Got plenty to say and need to share your ideas or thought leadership with a wider audience?  A blog or a website page are fine for short bursts of information but when you want to…
August 13, 2018
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Confessions of a blogger

If you are familiar with any of my writing, you’ll know my mantra is to keep it human.  People buy from people.  They’d much rather read real-life stories than dry facts and figures any day.  This applies as much for business to business as the consumer market.  Don’t make the…
June 8, 2018