Category

media

medianews

Why the Indy wasn’t wrong

A comment from a friend of mine has underlined the virtues of knowing your market, knowing what your customers want and setting yourself apart from the competition. The friend is Richard Palmer, Royal Editor of the Daily Express (you can find him at @RoyalReporter on Twitter), and we’ve known each…
Lesley
March 16, 2012
press releasesmedianewspress coverage

How the media works

The Leveson Inquiry might be unearthing all sorts of skeletons in media cupboards as well as unfairly giving many honest journalists a bad name, but I can see the fascination. To those on the outside, Fleet Street (and local newspapers or magazines, for that matter) moves in mysterious ways. Why…
Lesley
February 12, 2012
medianewsblogging

NAMES MAKE NEWS!

There’s a golden rule of journalism that applies just as much for social media: NAMES MAKE NEWS! I write it in capitals because I always think of my old journalism tutor stalking the classroom, yelling it at us like some deranged mantra.
Lesley
December 6, 2011