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What Trump can teach us – really!

In just a few days’ time (at the time of writing) the new leader of the free world is about to take his seat (assuming the FBI, CIA, Russian security or MI6 don’t unearth any more little surprises). You may think as a copywriter I’d be unlikely to look…

LesleyJanuary 16, 2017

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Making the most of your press coverage

Some well-appointed PR is the perfect way to get a message out to as many people as possible if you’ve got an interesting story to tell about your business. A carefully written press release, some great photos and a reliable list of journalists can give a real boost to your…

LesleyJune 6, 2016

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Why do journalists make great copywriters?

You know how important it is to get your message across effectively (or you wouldn’t be reading this right now.) The bigger impact you make, the better you do business. Copywriters with a background in journalism are brilliantly positioned to help. Looking to my own experience, I’d say my success…

LesleyMarch 18, 2015

press coverage press releases media news

What’s your story? How to write a press release

How to write a press release – or rather, how to prime a press release so it goes bang! I have put together a press release package to help you work out your best chance of getting publicity in the papers, magazines or online. You'll then need a press release…

LesleyNovember 26, 2014

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Amazing book is community time capsule

Press Release Lavish book is community 'time capsule' Villagers in Hampshire have produced a remarkable 248-page book charting a year in the life of their parish. The hardback book, lavishly illustrated with more than 850 photographs, is the result of a unique community project and has been handed out free…

LesleyFebruary 20, 2013

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Horse meat: how not to handle the press

Thanks to the Daily Telegraph for a perfect example of how not to handle the press. Subject: the horse meat scandal.

LesleyFebruary 13, 2013

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