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copywriter

copywritingwebsitecopywriter

It’s an omni shambles

Two phrases caught my attention this week and made me smile for their inventive use of words. The first was 'economic patriotism', dreamed up by a candidate in the French presidential election as a euphemism for paying higher taxes. How to make something bad sound something good.
Lesley
April 29, 2012
bloggingcopywritingcopywriter

It’s the season for better blogs

Whoosh, there goes Valentine’s Day. Mother’s Day is storming up on the horizon with Easter steaming along behind it. Are you missing out on something? The shops execute super-swift changes to replace one seasonal display with the next. In fact at the moment Mothering Sunday gifts (Kath Kidston all round?)…
Lesley
February 28, 2012
websitecopywriterGoogle

Great on Google

Clients frequently ask about their website being Good on Google. They’re right to be concerned because Google is obviously an extremely powerful marketing tool and getting a high ranking will drive more customers to their website. It’s easy to go wrong, however.
Lesley
January 23, 2012
copywritingwebsitecopywriterdesignwebsite design

Just My Type

I’ve just finished reading Simon Garfield’s excellent book on fonts, called Just My Type. Ok, it might not sound that fascinating, but it was a real eye-opener. I’ve learned that Helvetica has taken over the world, that Comic Sans is the font most hated by designers and that there are…
Lesley
January 11, 2012