Are you speaking the same language as your customers? We don’t mean Parlez-Vous Français, though at Editing Edge we are indeed fluent in French … What we mean is remember that not…
Too many websites are wasting a golden opportunity on their About Us page.
They start at the beginning. Literally. So the page kicks off with, "Shimmering Spas was founded in 1997 …"
American thriller writer Elmore Leonard came up with some brilliant advice for those wanting to write well: "Try to leave out the part that readers tend to skip."
Effective, succinct writing is, however, far harder than…
Today Editing Edge is urging you to Strip it Down.
By that, we mean don’t overload your website, leaflets or sales letters with fact after fact, or you’ll bore or confuse potential customers.
American humorist James Thurber had this sound advice to offer the would-be writer: ‘Don’t get it right, just get it written.’
Until you get at least something down on the page or screen, your dreamed-of magnum…