Blog - Page 26 of 26 Copywriting Editing Edge Copywriters

Great advice, Elmore!

American thriller writer Elmore Leonard came up with some brilliant advice for those wanting to write well: "Try to leave out the part that readers tend to skip." Effective, succinct writing is, however, far harder than… Read more

Strip It Down

  Today Editing Edge is urging you to Strip it Down. By that, we mean don’t overload your website, leaflets or sales letters with fact after fact, or you’ll bore or confuse potential customers.  It’s tempting… Read more

‘Don’t get it right, just get it written’

American humorist James Thurber had this sound advice to offer the would-be writer: ‘Don’t get it right, just get it written.’ Until you get at least something down on the page or screen, your dreamed-of magnum… Read more

How to Grab Attention

At Editing Edge, we want to grab your attention.   Actually, we want you to be grabbing the attention of all your potential customers. We are copywriters with a difference – Lesley Hussell writes regularly for the… Read more

Ten Secrets of Great Communication

Several attendees at my First Friday talk on The Power of the Word have asked for bullet points they can use to make more impact and boost their business.   I’m delighted to help. Here’s my… Read more

Spread the Word

Lesley Hussell – The power of the word! – At the Folly Wine Bar, Petersfield 4th September 2009 – 12:00   How can a French film star, a very big tent and a book published in 1938 help… Read more
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