I was chatting to a client recently who wanted to know what hiring a copywriter could bring to her company, when they knew their business so well they had far more expertise than me.
Fair point, but my answer is that the very fact that I am an outsider brings the virtues of the 3Cs: the work I do for her website and social media will be clear, compelling and concise. Continue reading →
Time to thank all the corporate sponsors backing our Africa Cause of the Year – we now have five, and it’s a huge help.
They’re not only doing a good thing, they’re also getting name checks on our publicity, in the press and on LinkedIn and Twitter. So it’s a canny commercial move, too. Continue reading →
Whoosh, there goes Valentine’s Day. Mother’s Day is storming up on the horizon with Easter steaming along behind it. Are you missing out on something?
The shops execute super-swift changes to replace one seasonal display with the next. In fact at the moment Mothering Sunday gifts (Kath Kidston all round?) are elbowing Easter eggs on the shelves as they both hog a piece of the action. Continue reading →
It’s not too late to drum up ideas for a festive take on your business that could pull in new customers.
One of the most productive sessions of the Content is King business and social media writing workshop I co-hosted this week was on generating ideas for Christmas blogs. Continue reading →
There’s a golden rule of journalism that applies just as much for social media: NAMES MAKE NEWS!
I write it in capitals because I always think of my old journalism tutor stalking the classroom, yelling it at us like some deranged mantra. Continue reading →
Why social media is great for business
In the last few weeks at Editing Edge we’ve been making a big effort to bump up our Twitter activity and yes, as everyone predicted, we’ve been reaping the rewards. Continue reading →