Category

copywriter

copywritercopywriting

The art of storytelling

  Storytelling has been used for centuries as a powerful means of educating, spreading news, and sharing messages. Most importantly, to inspire people! For your business, storytelling can be an impactful tool to reach and effectively engage with your target audience.   Storytelling and copywriting go hand-in-hand and at Editing…
Lesley
September 22, 2022
copywritingcopywriter

Why does messaging matter?

Connecting with your audience is perhaps more challenging than ever. As customers we have become increasingly demanding, and there is a growing need to gain trust through transparency. Therefore, messaging today is about far more than simply describing your product or your service. Instead, messaging is key to engaging with…
Lesley
July 14, 2022
Strategic copywritingcopywritingcopywriter

Strategic copywriting for booming businesses

Would you consider your brand or business to be high achieving? Award winning? Premium, high end, or disrupting your market? Or perhaps on your way there? At Editing Edge, we describe ourselves as ‘strategic copywriters’. Copywriters who produce written content and ideas of high quality for those at the top…
Lesley
May 23, 2022
the copywriting processcopywritingnewscopywriter

The copywriting process

How we work with you at Editing Edge Before you give us the green light to work on your project, I’m sure you have questions about how we work, our timescales and what to expect. We’ve been creating compelling copy for our clients for over a decade and follow a…
Lesley
November 10, 2021
Health and social care copywritingcopywritingcopywriterwebsite contentawardsWebsites

Health and social care copywriting

Editing Edge have undertaken copywriting projects for many healthcare, social care and medical companies, with work ranging from website content to award entries. The stakeholders for the health and social care market are a diverse bunch. From patients facing life-or-death situations, to policy makers, to medical professionals, we adapt our…
Lesley
September 20, 2021