Category

copywriter

copywritingcopywriter

It’s all about the target audience

From industry leading companies to savvy start-ups, knowing your target audience inside out is a key fundamental to the success of any business. So, how well do you know your client? Can you think like them, talk like them, understand their needs and desires? In other words, can you walk…
Lesley
May 21, 2023
copywritervideo scriptcopywriting

Why short-form video is your future

In everyday life we all spend much time scrolling and swiping through social media, catching up with the world’s news, trends, updates, hot gossip and more! According to research by Sprout Social, videos are our favourite type of content. Would you agree? Well, the stats say it all. When it…
Lesley
April 20, 2023
copywritingcopywriter

World Storytelling Day 2023

As World Storytelling Day approaches, Editing Edge’s Lesley Hussell shares with us her thoughts and experience of storytelling during her career as a journalist and copywriter. Lesley provides some very helpful insights into the power of great storytelling and also how storytelling plays a crucial role to showcase her clients’…
Lesley
March 16, 2023
copywritingmedianewscopywriterawards

Award-winning copywriting

Entering awards is not only a great opportunity to boost the profile of your business and increase credibility but also a fabulous moment to shine the light on a special individual – a team member, friend, or family member – who is doing something out of the ordinary. At Editing…
Lesley
January 12, 2023