Blog - Page 2 of 16 Copywriting Editing Edge Copywriters

Persuasive copy: the power of three

I wonder if you caught an entertaining piece in Metro recently about the 'power of three'? It is well worth some thought if you need to write persuasive copy for your business or if you're doing some public speaking. Writers have long deployed 'threes' to build up an argument: think ... Read more

Why you need a copywriter – the 3Cs

I was chatting to a client recently who wanted to know what hiring a copywriter could bring to her company, when they knew their business so well they had far more expertise than me. Fair point, but my answer is that it is because I am an outsider that I ... Read more

How to write headlines – The Good, The Bad and The Ugly

Apologies immediately to anyone who has clicked onto this blog in the hope of reading about the 1966 spaghetti western starring Clint Eastwood. This isn't really about gunslingers, ponchos or sultry Hollywood actors. Is anyone still reading? I chose The Good, The Bad and The Ugly as an attention-grabbing headline. (Which is a ... Read more

How to write a great Call to Action

It's one of the fundamentals of website copywriting that you need a good Call to Action – a few words that actually entice your target customers to do something. This might be to ring you, buy now or sign up for your newsletter. If you don't ask them to take ... Read more

Top 10 ideas for blogs

Did you start blogging in a bubble of optimism then run out of steam? Finding new ideas for blogs doesn't have to be hard. Try these Top 10 blogging ideas: 1. Comment on topical items in the news that have a bearing on your business – and your customers' concerns. Set ... Read more

Punchy PowerPoints – keep it simple

'Keep it simple' is our mantra, good advice for clients and for ourselves. We were playing around with punchy PowerPoints with a client recently and came up with this example: We Are Editing Edge Click on the link and it will download a very short PowerPoint onto your desktop. We have combined a ... Read more
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