Blog - Page 2 of 20 Copywriting Editing Edge Copywriters

Words to make travel dreams come true

Copywriting for the travel industry The travel industry is always great fun to write for, using evocative language to persuade people to make their travel dreams come true.  Whether it’s describing a luxurious trip of a lifetime or convincing them to buy travel insurance, there’s plenty of material to work ... Read more

A lesson in education copywriting

Beautifully crafted brochures espousing core values, state-of-the-art videos produced to capture the essence of the place, laborious funding applications, eye-catching websites, cleverly written adverts … the world of education today is a far cry from the schools many of us attended. From nurseries to universities, the sector has an imperative ... Read more

Making the most of your press coverage

Some well-appointed PR is the perfect way to get a message out to as many people as possible if you’ve got an interesting story to tell about your business. A carefully written press release, some great photos and a reliable list of journalists can give a real boost to your ... Read more

A Day in the Life

Whose story can you tell to boost your business? It can be a real chore to write regular news updates on a business website … coming up with fresh ideas, keeping the momentum going and finding the time to do it. Despite knowing the benefit of regular website updates (from helping ... Read more

Copywriting for Financial Services Industry

Or how to turn dull words into something interesting! Financial services and insurance – I’m not out to offend here but, let’s face it, it’s not something that sends shivers of excitement down many people. Through no fault of its own, the industry sells products that customers are either obliged ... Read more

Creating a punchy video script

The internet was made for videos.  As the latest figures tell us, video is dominating the online world with 8 billion videos viewed per day on Facebook, 7 billion per day on Snapchat and 5 billion on Youtube (it may be lower but total time spent on Youtube is ... Read more
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