Blog - Page 2 of 18 Copywriting Editing Edge Copywriters

Only one chance to shine? Make every word count

What do a pig, a Tokyo townhouse and a kidnap plot have in common? It may sound like the opening line of some obscure joke but for the last few weeks I’ve been living and breathing these three concepts whilst completing three entries for the Queen’s Award for Enterprise, the ... Read more

Copywriting testimonials

What could bright, effective copywriting do for your company? Well, help you sell more, show yourself at your very best and give your clients great reasons to hire you. These recent testimonials show how happy our clients are … could you be next? Copywriting testimonials  “The work you created was amazing and ... Read more

5 tips from Fleet Street for great copywriting

My last blog outlined some compelling reasons why hiring a journalist for your copywriting makes such good sense. To recap in a nutshell: journalists are versatile. If you need bright, snappy copywriting, we can do it. If you need elegant, sophisticated prose, we can do it. That’s the sales pitch over. ... Read more

Why do journalists make great copywriters?

You know how important it is to get your message across effectively (or you wouldn’t be reading this right now.) The bigger impact you make, the better you do business. Copywriters with a background in journalism are brilliantly positioned to help. Looking to my own experience, I’d say my success ... Read more

Persuasive copy: the power of three

I wonder if you caught an entertaining piece in the press about the 'power of three'? It is well worth some thought if you need to write persuasive copy for your business or if you're doing some public speaking. Writers have long deployed 'threes' to build up an argument: think ... Read more

What’s your story? How to write a press release

How to write a press release – or rather, how to prime a press release so it goes bang! I have put together a press release package to help you work out your best chance of getting publicity in the papers, magazines or online. You'll then need a press release ... Read more
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