Blog - Page 2 of 16 Copywriting Editing Edge Copywriters

Why I’m not a lifeguard

Do you know the Series of Unfortunate Events books by American author Lemony Snicket? These brilliantly surreal children’s novels are masterpieces in the well-chosen word. The plots pit the unfortunate Baudelaire orphans against wicked Count Olaf as he tries to get his hands in their fortune. In one book, the ... Read more

Why do journalists make great copywriters?

You know how important it is to get your message across effectively (or you wouldn’t be reading this right now.) The bigger impact you make, the better you do business. Copywriters with a background in journalism are brilliantly positioned to help. Looking to my own experience, I’d say my success ... Read more

Tell a story (how to get an OBE)

The art to drawing in an audience is telling a story. It’s something I’ve been doing recently in writing Queen’s Honours nominations for some very worthy people who are being put forward for OBEs and knighthoods. You may not know that Honours don’t always come floating down from the Palace ... Read more

Hampshire copywriters – hello, Google!

I'm writing this blog as an exercise in creating website copy that is search-engine-friendly for place names. I want to show how you can blend the key phrases your customers are Googling into natural content. For example, you may wish your website to be found by people searching for 'wedding ... Read more

Persuasive copy: the power of three

I wonder if you caught an entertaining piece in Metro recently about the 'power of three'? It is well worth some thought if you need to write persuasive copy for your business or if you're doing some public speaking. Writers have long deployed 'threes' to build up an argument: think ... Read more

How to write headlines – The Good, The Bad and The Ugly

Apologies immediately to anyone who has clicked onto this blog in the hope of reading about the 1966 spaghetti western starring Clint Eastwood. This isn't really about gunslingers, ponchos or sultry Hollywood actors. Is anyone still reading? I chose The Good, The Bad and The Ugly as an attention-grabbing headline. (Which is a ... Read more
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