In just a few days’ time (at the time of writing) the new leader of the free world is about to take his seat (assuming the FBI, CIA, Russian security or MI6 don’t unearth anymore little surprises).
You may think as a copywriter I’d be unlikely to look to Donald ...
Storytelling is a powerful marketing tool. Get it right and it can mean the difference between a new customer and simply being ignored.
There’s nothing new about storytelling – we all enjoy a good tale – but when you’re trying to win that next bit of business it’s too easy ...
Hands up if you like boring, badly paid work. Thought not. Hands up if you’d rather attract enjoyable and lucrative work.
I thought so. But sometimes you plough through tedious projects because they’re all that seem to come your way. And you wonder why you’re not getting more fun, well ...
It’s the real thing. The future’s Orange. Every little helps. Shoulda gone to ... Behind all these famous slogans is a great copywriter. But copywriters do more than come up with catchy taglines. So if you think you might need a copywriter but you’re not quite sure what they ...
Your company’s annual report is your once-a-year chance to tell your story to the world.
The same message will be going out to a very wide audience – your customers, shareholders, Board and your staff, not to forget suppliers, lenders, regulators and the good old media.
Your annual report should be ...
How many times have you opened an email and it’s so long you can’t be bothered to read it?
Another one just takes ten seconds, so that’s it, that’s the one you choose.
Emails are an indelible part of our daily lives.
In 2015, the number of emails sent and received per ...