Blog - Page 2 of 22 Copywriting Editing Edge Copywriters

You’d never believe it but

Fake news – while it may not be a new phenomenon, it has gained momentum over the last couple of years ... So how can you spot fake news? The rise of the common voice on social media and the move away from reliance on our trusted daily newspaper (OK we ... Read more

A Day in the Life – Lesley Hussell

Next up I’ve got a Skype call with an international construction client.  (Technology allows me to have clients far and wide without compromising on the face-to-face interaction).  We’re talking about their new website, which focuses on how their people make them stand out from the competition. Telling “people” stories ... Read more

The art of simplicity

You’ve slaved hard over a piece of writing and taken care to eliminate the jargon only to be told by the boss or a kindly critic that you’ve dumbed it down too much ... and the writing needs to be more technical to show the world that you are ... Read more

This is my moment

  The awards season is in full swing and while the papers will be full of celebrities in the latest designer gowns on red carpets, there’s also growing anticipation about what cutting political statement or faux pas the winners may come out with on the podium. We’ve already had outspoken ... Read more

9 questions to ask when choosing a copywriter

You’ve already made the brilliant decision to use a copywriter (haven’t you?? If not, read this first). Now, how do you get the most out of your investment by choosing a copywriter who will bring some whizz to your website or pizzazz to your press release? What experience do they ... Read more

What Trump can teach us – really!

In just a few days’ time (at the time of writing) the new leader of the free world is about to take his seat (assuming the FBI, CIA, Russian security or MI6 don’t unearth anymore little surprises). You may think as a copywriter I’d be unlikely to look to Donald ... Read more
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