Blog - Page 2 of 17 Copywriting Editing Edge Copywriters

Why do journalists make great copywriters?

You know how important it is to get your message across effectively (or you wouldn’t be reading this right now.) The bigger impact you make, the better you do business. Copywriters with a background in journalism are brilliantly positioned to help. Looking to my own experience, I’d say my success ... Read more

Persuasive copy: the power of three

I wonder if you caught an entertaining piece in the press about the 'power of three'? It is well worth some thought if you need to write persuasive copy for your business or if you're doing some public speaking. Writers have long deployed 'threes' to build up an argument: think ... Read more

What’s your story? How to write a press release

How to write a press release – or rather, how to prime a press release so it goes bang! I have put together a press release package to help you work out your best chance of getting publicity in the papers, magazines or online. You'll then need a press release ... Read more

How to write successful blogs

I’ve been working with a very well-established firm of executive coaches in London; leadership development experts who are uncannily good at what they do. They're not horse whisperers but people whisperers, called in by crippled corporates to challenge and inspire employees so that they seize their potential and transform ... Read more

Copywriting for humans, or Tell it like it is

I’ve been reading Bury My Heart At Wounded Knee, by Dee Brown, and have been struck by the gloriously evocative way that Native Americans charted the passage of the year. So they had the Moon of the Red Grass Appearing, the Moon of the Deer Dropping Their Horns, the ... Read more

How to write winning proposals

We wish we knew the secret to writing proposals that will guarantee you get the contract every time, but we can't. We can't, because you can never second-guess exactly what every potential client is looking for. As copywriters we can, however, give you a really good guide to some essentials, ... Read more
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