Blog - Page 2 of 19 Copywriting Editing Edge Copywriters

It’s that time of year again

There’s huge potential for businesses to include seasonal events in their marketing plans and perhaps in ways that can be really creative if you put a bit of thought in. If you have a blog it’s an opportunity to write some interesting articles to attract more business. Or the ... Read more

You talkin’ to me?

Adjusting your writing style for your audience Who are you talking to when you’re putting together your marketing brochure or writing a piece for your website? Have you got a clear idea of who your target audience is for your business? Before you start any piece of writing, think: “Who do ... Read more

Should I use a freelance copywriter?

You need to write your latest brochure / website content / newsletter / press release / video script (delete as appropriate) and you are facing the question: should I do it myself or bring in an expert? Why should you pay someone else to write about your company when, after ... Read more

Insider tips on writing for the web

As a journalist and a copywriter who’s been writing since long before the dawn of the internet, I’m often asked what tips I can give to write specifically for the web. Whether writing for the web or offline, one thing has remained timeless – well thought out, clear, skilfully written ... Read more

Are these the 11 most boring words in business?

Has malaise ever crept in when you’re jumping from one website to another in the quest to find the answer to your problems? You may have visited five sites but the same old words keep swimming before your eyes. There’s nothing to distinguish the services from one company to ... Read more

Are you sitting comfortably?

A lesson in how to think like your customer to create attention-grabbing copy. How do you go about writing copy that speaks directly to your customer and makes them take notice of what you are saying? We are all busy people and with an abundance of messages out there, both on ... Read more
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