Blog - Page 2 of 20 Copywriting Editing Edge Copywriters

Making the most of your press coverage

Some well-appointed PR is the perfect way to get a message out to as many people as possible if you’ve got an interesting story to tell about your business. A carefully written press release, some great photos and a reliable list of journalists can give a real boost to your ... Read more

A Day in the Life

Whose story can you tell to boost your business? It can be a real chore to write regular news updates on a business website … coming up with fresh ideas, keeping the momentum going and finding the time to do it. Despite knowing the benefit of regular website updates (from helping ... Read more

Copywriting for Financial Services Industry

Or how to turn dull words into something interesting! Financial services and insurance – I’m not out to offend here but, let’s face it, it’s not something that sends shivers of excitement down many people. Through no fault of its own, the industry sells products that customers are either obliged ... Read more

Creating a punchy video script

The internet was made for videos.  As the latest figures tell us, video is dominating the online world with 8 billion videos viewed per day on Facebook, 7 billion per day on Snapchat and 5 billion on Youtube (it may be lower but total time spent on Youtube is ... Read more

The perils of DIY copywriting

DIY – a word synonymous with wonky shelves and half-finished decorating.  An enthusiastic amateur who thinks they are saving money and delights (or curses more likely) in the task at hand but, perhaps when that job is never quite finished or good enough, wishes they’d called in the professional. Copywriting ... Read more

How to write a better Linkedin Profile

A copywriter’s guide to creating an engaging Linkedin summary Linkedin is the perfect platform to find and engage with potential clients, suppliers, employees and employers. You get to know what that person is about – where they work, what they have done in their career, their opinions and ideas. And underpinning ... Read more
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