I’m often struck by the power of words scattered through our homes, on everything from cushion covers to postcards, tea towels to mugs. Mine is no exception, as you would expect from a writer.
(If you are ever stuck for what to buy that special someone, literary gifts make a ...
A press release sent to a newspaper, magazine or radio station is a great way of generating free publicity.
Here are our top 10 tips to maximise your chances of getting your press release published:
You need a strong news angle... something new, different or topical.
It has to be ...
Ever read something that made you cringe and completely put you off the company behind it?
If you want potential customers to stick around, it’s important to spend time making sure your copy hits the right note.
Here are 10 crucial copywriting mistakes to avoid!
1. Relying on spell checker
In the age ...
How do you put personality into your brand as well as showing your company at its very best?
Look no further than your staff. Staff profiles on your website About Us page are a great way to differentiate your company from the competition and engage with your customers.
All too often ...
Passing your website or brochure copy over to a copywriter may be a great weight off your mind, but it’s important to make sure they have all the information they need. After all, you want content that will put your competition firmly in the shade.
A copywriter needs to understand ...
What your choice of words says about you
The election campaign is hotting up and, while many may have had their fill of political spin, it does present more opportunities for those in power to deliver some good old-fashioned political gaffes.
And racing to the front of the queue, as ever, ...