Blog - Page 2 of 16 Copywriting Editing Edge Copywriters

Words or pictures. Which are more important?

Copywriting for websites, brochures and blogs is all about words, isn’t it? Yes, finding the right words that spur potential customers to hire you is crucial. But pictures can be just as important. Research shows people are more likely to click on a page with a compelling image, because it draws ... Read more

Why you need a copywriter – the 3Cs

I was chatting to a client recently who wanted to know what hiring a copywriter could bring to her company, when they knew their business so well they had far more expertise than me. Fair point, but my answer is that it is because I am an outsider that I ... Read more

Why I’m not a lifeguard

Do you know the Series of Unfortunate Events books by American author Lemony Snicket? These brilliantly surreal children’s novels are masterpieces in the well-chosen word. The plots pit the unfortunate Baudelaire orphans against wicked Count Olaf as he tries to get his hands in their fortune. In one book, the ... Read more

Tell a story (how to get an OBE)

The art to drawing in an audience is telling a story. It’s something I’ve been doing recently in writing Queen’s Honours nominations for some very worthy people who are being put forward for OBEs and knighthoods. You may not know that Honours don’t always come floating down from the Palace ... Read more

Hampshire copywriters – hello, Google!

I'm writing this blog as an exercise in creating website copy that is search-engine-friendly for place names. I want to show how you can blend the key phrases your customers are Googling into natural content. For example, you may wish your website to be found by people searching for 'wedding ... Read more

How to write headlines – The Good, The Bad and The Ugly

Apologies immediately to anyone who has clicked onto this blog in the hope of reading about the 1966 spaghetti western starring Clint Eastwood. This isn't really about gunslingers, ponchos or sultry Hollywood actors. Is anyone still reading? I chose The Good, The Bad and The Ugly as an attention-grabbing headline. (Which is a ... Read more
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