Blog - Page 2 of 21 Copywriting Editing Edge Copywriters

Annual report writing – the need to get it right

Your company’s annual report is your once-a-year chance to tell your story to the world. The same message will be going out to a very wide audience – your customers, shareholders, Board and your staff, not to forget suppliers, lenders, regulators and the good old media. Your annual report should be ... Read more

Don’t delete me just yet…

How many times have you opened an email and it’s so long you can’t be bothered to read it? Another one just takes ten seconds, so that’s it, that’s the one you choose. Emails are an indelible part of our daily lives. In 2015, the number of emails sent and received per ... Read more

Mission improbable

Need help crafting the perfect mission statement for your company? Contact us at Editing Edge. Read more

Telling the whole story

Are you basking in the afterglow of a successfully completed project for a client?  After all the hard work is finished, don’t just pat yourself on the back for a job well done … tell the world about it. Adding case studies to your website can be powerful for many ... Read more

Words to make travel dreams come true

Copywriting for the travel industry The travel industry is always great fun to write for, using evocative language to persuade people to make their travel dreams come true.  Whether it’s describing a luxurious trip of a lifetime or convincing them to buy travel insurance, there’s plenty of material to work ... Read more

A lesson in education copywriting

Beautifully crafted brochures espousing core values, state-of-the-art videos produced to capture the essence of the place, laborious funding applications, eye-catching websites, cleverly written adverts … the world of education today is a far cry from the schools many of us attended. From nurseries to universities, the sector has an imperative ... Read more
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