Blog - Page 2 of 24 Copywriting Editing Edge Copywriters

A rather special weekend in Davos

I’ve recently returned from the highly prestigious Khoja Business Leaders’ Summit in Davos, Switzerland – a summit where the net worth of attendees was estimated at $15 billion. The landmark event was born out of the idea of connecting the global entrepreneurs, philanthropists and highest achievers from the Khoja community ... Read more

OMG it’s September

OMG it's September and we've really got to find some new clients NOW! We need to shake up our website, get some brilliant brochures done, get some proper strategy in place … Know the feeling? The children are back at school, summer is well and truly over and now you’ve ... Read more

100% record in the world’s toughest awards programme

For the last few weeks I’ve been immersed in writing entries for the Queen’s Award for Enterprise, the world’s most prestigious business award. For the 2018 round, which has just deadlined, I’ve worked (as usual) with an eclectic mix of companies, including: one of Britain’s fastest-growing financial services firms; a ... Read more

Where there’s a Will there’s a Way

I’m often struck by the power of words scattered through our homes, on everything from cushion covers to postcards, tea towels to mugs.  Mine is no exception, as you would expect from a writer. (If you are ever stuck for what to buy that special someone, literary gifts make a ... Read more

10 essential tips to get your press release published

A press release sent to a newspaper, magazine or radio station is a great way of generating free publicity. Here are our top 10 tips to maximise your chances of getting your press release published: You need a strong news angle... something new, different or topical. It has to be ... Read more

The 10 worst copywriting mistakes

Ever read something that made you cringe and completely put you off the company behind it? If you want potential customers to stick around, it’s important to spend time making sure your copy hits the right note. Here are 10 crucial copywriting mistakes to avoid! 1.      Relying on spell checker In the age ... Read more
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