copywritingcopywritervideo script

Why short-form video is your future

In everyday life we all spend much time scrolling and swiping through social media, catching up with the world’s news, trends, updates, hot gossip and more! According to research by Sprout Social, videos are our favourite type of content. Would you agree? Well, the stats say it all. When it…
Lesley
April 20, 2023
copywritingcopywriter

World Storytelling Day 2023

As World Storytelling Day approaches, Editing Edge’s Lesley Hussell shares with us her thoughts and experience of storytelling during her career as a journalist and copywriter. Lesley provides some very helpful insights into the power of great storytelling and also how storytelling plays a crucial role to showcase her clients’…
Lesley
March 16, 2023
awardscopywritingmedianewscopywriter

Award-winning copywriting

Entering awards is not only a great opportunity to boost the profile of your business and increase credibility but also a fabulous moment to shine the light on a special individual – a team member, friend, or family member – who is doing something out of the ordinary. At Editing…
Lesley
January 12, 2023
copywritingcopywriter

The art of storytelling

  Storytelling has been used for centuries as a powerful means of educating, spreading news, and sharing messages. Most importantly, to inspire people! For your business, storytelling can be an impactful tool to reach and effectively engage with your target audience.   Storytelling and copywriting go hand-in-hand and at Editing…
Lesley
September 22, 2022
copywritingcopywriter

Why does messaging matter?

Connecting with your audience is perhaps more challenging than ever. As customers we have become increasingly demanding, and there is a growing need to gain trust through transparency. Therefore, messaging today is about far more than simply describing your product or your service. Instead, messaging is key to engaging with…
Lesley
July 14, 2022
medianewsawards

The Queen’s Birthday Honours List 2022

  The Queen’s Birthday Honours List is a moment to recognise and celebrate amazing people across the UK – not just the celebs, but ordinary people doing extraordinary things.   This is an uplifting time of the year. And of course, 2022 is an extra special year being the Queen’s…
Lesley
June 9, 2022
Strategic copywritingcopywritingcopywriter

Strategic copywriting for booming businesses

Would you consider your brand or business to be high achieving? Award winning? Premium, high end, or disrupting your market? Or perhaps on your way there? At Editing Edge, we describe ourselves as ‘strategic copywriters’. Copywriters who produce written content and ideas of high quality for those at the top…
Lesley
May 23, 2022