The media is all abuzz with World Book Day. Trouble is, most of it seems to be centred around last-minute costume ideas for harassed infant school parents. (I wouldn’t be surprised if it’s a close second to Halloween in revenue for the fancy dress industry).
Perhaps we should take a ...
Robots are taking over the world, or so it would seem. A recent report by the McKinsey Global Institute found that up to 800 million global workers will lose their jobs by 2030 and be replaced by automation.
The report estimates that a third of the workforce in richer nations ...
You may have written the most engaging article for your target market – you’ve answered their burning questions and it reads beautifully, but if you don’t get your headline right, there’s a good chance your audience won’t bother to read any further.
The headline is usually the first thing people ...
Top tips for writing technical copy
We write copy for a wonderful array of clients, from tiny start-ups to global companies, spanning many industries. It’s fair to say that not all the topics we deal with are the most exciting to write about. Technical companies and products (on the face ...
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