Blog Copywriting Editing Edge Copywriters

Give the perfect Christmas present

I just drove past a neighbour’s house and they were putting up their Christmas tree. It’s only 21 November.  That’s got to be too soon? But like it or not we are already inundated with Christmas offers and adverts. If your business isn’t already shouting about Christmas, panic not – ... Read more

And the 2017 “Word of the Year” is..

Collins English Dictionary have just published their word of 2017 along with their top 10 shortlist. “Fake news” has topped the list after a 365% rise in use since 2016. It's already a bit of a cliché, in my opinion, but still topical as Donald Trump continues to make it his ... Read more

Food for thought

9 tips for writing lip-smackingly good sales and marketing copy for the food industry From farm to fork, I’ve written a lot of copy for the food industry.  My food clients cover the spectrum from growing and manufacturing to retail and restaurants and whilst the businesses and products may be ... Read more

A rather special weekend in Davos

I’ve recently returned from the highly prestigious Khoja Business Leaders’ Summit in Davos, Switzerland – a summit where the net worth of attendees was estimated at $15 billion. The landmark event was born out of the idea of connecting the global entrepreneurs, philanthropists and highest achievers from the Khoja community ... Read more

OMG it’s September

OMG it's September and we've really got to find some new clients NOW! We need to shake up our website, get some brilliant brochures done, get some proper strategy in place … Know the feeling? The children are back at school, summer is well and truly over and now you’ve ... Read more

100% record in the world’s toughest awards programme

For the last few weeks I’ve been immersed in writing entries for the Queen’s Award for Enterprise, the world’s most prestigious business award. For the 2018 round, which has just deadlined, I’ve worked (as usual) with an eclectic mix of companies, including: one of Britain’s fastest-growing financial services firms; a ... Read more
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