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Food for thought

9 tips for writing lip-smackingly good sales and marketing copy for the food industry From farm to fork, I’ve written a lot of copy for the food industry.  My food clients cover the spectrum from growing and manufacturing to retail and restaurants and whilst the businesses and products may be ... Read more

A rather special weekend in Davos

I’ve recently returned from the highly prestigious Khoja Business Leaders’ Summit in Davos, Switzerland – a summit where the net worth of attendees was estimated at $15 billion. The landmark event was born out of the idea of connecting the global entrepreneurs, philanthropists and highest achievers from the Khoja community ... Read more

OMG it’s September

OMG it's September and we've really got to find some new clients NOW! We need to shake up our website, get some brilliant brochures done, get some proper strategy in place … Know the feeling? The children are back at school, summer is well and truly over and now you’ve ... Read more

100% record in the world’s toughest awards programme

For the last few weeks I’ve been immersed in writing entries for the Queen’s Award for Enterprise, the world’s most prestigious business award. For the 2018 round, which has just deadlined, I’ve worked (as usual) with an eclectic mix of companies, including: one of Britain’s fastest-growing financial services firms; a ... Read more

Where there’s a Will there’s a Way

I’m often struck by the power of words scattered through our homes, on everything from cushion covers to postcards, tea towels to mugs.  Mine is no exception, as you would expect from a writer. (If you are ever stuck for what to buy that special someone, literary gifts make a ... Read more

10 essential tips to get your press release published

A press release sent to a newspaper, magazine or radio station is a great way of generating free publicity. Here are our top 10 tips to maximise your chances of getting your press release published: You need a strong news angle... something new, different or topical. It has to be ... Read more
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