Websitescopywritingcopywriter

Writing for the hospitality industry

Writing for the hospitality industry The hospitality industry has been facing remarkable obstacles – from Covid shutdowns to staff shortages, the ongoing cost-of-living crisis, recession, and climate change, which is increasingly front of mind for both the public and in industry conversations. Recent figures from AlixPartners and CGA/NielsenIQ showed, for…
Lesley
February 29, 2024
The power of collaborationcopywritercopywriting

Make 2024 a year of collaboration

Whether your company holds regular team meetings or uses collaboration software, such as Monday, Trello, or Microsoft Project, providing opportunities to brainstorm, share ideas and updates is essential to the success of any project. And, ultimately, for the success of any business. It’s what makes us so effective at Editing…
Lesley
November 30, 2023
The power of SEOWebsiteswebsitecopywriter

Make your website sing with the power of SEO

Intuitive and easy-to-use website design platforms such as SquareSpace and WIX can make building a website a breeze. Whatever your business and whatever your skill level, there’s a fair chance that if budget is an issue, you can still create something great without hiring a web designer. But whether you…
Lesley
October 20, 2023
copywriterstrategycopywriting

Day in the life of a copywriter

  I take great pride as a copywriter in working with individuals and businesses at the top of their game. My clients range from applicants for the House of Lords to those hoping for knighthoods and OBEs. In addition, I've worked on annual reports for the space industry, and showcased…
Lesley
September 28, 2023
copywritingstrategy

Our top tips for making the most of Q4

It’s incredible to believe that we are approaching the end of 2023. Q4 is nearly upon us and if you’re asking, “Where on earth has the time gone?”, well so are we! Don’t panic though! With some strategic planning there’s plenty of time to reach your audiences and impress your…
Lesley
August 17, 2023
testimonials

How to get testimonials on LinkedIn

Testimonials are a category of social proof. They highlight the positive experiences of existing customers and act as evidence of your expertise to your intended audience. In addition, they reinforce the claims you make because they directly relate back to personal experiences. To put it simply, testimonials are invaluable and…
Lesley
June 21, 2023
copywritercopywriting

It’s all about the target audience

From industry leading companies to savvy start-ups, knowing your target audience inside out is a key fundamental to the success of any business. So, how well do you know your client? Can you think like them, talk like them, understand their needs and desires? In other words, can you walk…
Lesley
May 21, 2023