Why I’m not a lifeguard
Do you know the Series of Unfortunate Events books by American author Lemony Snicket? These brilliantly surreal children’s novels are masterpieces in the well-chosen word. Continue reading
It’s an omni shambles
Two phrases caught my attention this week and made me smile for their inventive use of words.
The first was ‘economic patriotism’, dreamed up by a candidate in the French presidential election as a euphemism for paying higher taxes. How to make something bad sound something good. Continue reading
Tell a story (how to get an OBE)
The art to drawing in an audience is telling a story. It’s something I’ve been doing recently in writing Queen’s Honours nominations for some very worthy people who are being put forward for OBEs and knighthoods.
You may not know that Honours don’t always come floating down from the Palace (via Downing Street) to the great surprise of those receiving the gong. Continue reading
Why the Indy wasn’t wrong
A comment from a friend of mine has underlined the virtues of knowing your market, knowing what your customers want and setting yourself apart from the competition.
The friend is Richard Palmer, Royal Editor of the Daily Express (you can find him at @RoyalReporter on Twitter), and we’ve known each other many years. Continue reading
How the media works
The Leveson Inquiry might be unearthing all sorts of skeletons in media cupboards as well as unfairly giving many honest journalists a bad name, but I can see the fascination.
To those on the outside, Fleet Street (and local newspapers or magazines, for that matter) moves in mysterious ways. Why do some stories get published while others never see the light of day? Who decides what goes in the paper? Continue reading
What our customers say
We know we can do a great job for you – but don’t take our word for it. Here’s what our customers are saying.
“Perfect press releases. Great work Lesley, you’re a star!”
Direct Travel Insurance Continue reading
Great on Google
Clients frequently ask about their website being Good on Google. They’re right to be concerned because Google is obviously an extremely powerful marketing tool and getting a high ranking will drive more customers to their website.
It’s easy to go wrong, however. Continue reading
Just My Type
I’ve just finished reading Simon Garfield’s excellent book on fonts, called Just My Type. Ok, it might not sound that fascinating, but it was a real eye-opener.
I’ve learned that Helvetica has taken over the world, that Comic Sans is the font most hated by designers and that there are probably upwards of 300,000 typefaces out there, with digital foundries constantly inventing and evolving them. Continue reading
