You may have written the most engaging article for your target market – you’ve answered their burning questions and it reads beautifully, but if you don’t get your headline right, there’s a good chance your audience won’t bother to read any further.
The headline is usually the first thing people ...
Top tips for writing technical copy
We write copy for a wonderful array of clients, from tiny start-ups to global companies, spanning many industries. It’s fair to say that not all the topics we deal with are the most exciting to write about. Technical companies and products (on the face ...
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We wish all our clients and friends a Happy Christmas and sparkling 2018!
I just drove past a neighbour’s house and they were putting up their Christmas tree. It’s only 21 November. That’s got to be too soon? But like it or not we are already inundated with Christmas offers and adverts.
If your business isn’t already shouting about Christmas, panic not – ...
Collins English Dictionary have just published their word of 2017 along with their top 10 shortlist.
“Fake news” has topped the list after a 365% rise in use since 2016. It's already a bit of a cliché, in my opinion, but still topical as Donald Trump continues to make it his ...
9 tips for writing lip-smackingly good sales and marketing copy for the food industry
From farm to fork, I’ve written a lot of copy for the food industry. My food clients cover the spectrum from growing and manufacturing to retail and restaurants and whilst the businesses and products may be ...