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GDPR – How to write an engaging newsletter

From the traditional paper version mailed through the post to the bombardment of e-newsletters in our inbox, customer newsletters have been around a long time. They are an invaluable way to build relationships with new and existing customers. But if you want your customers to look forward to receiving ... Read more

World Book Day – setting the tone

The media is all abuzz with World Book Day.  Trouble is, most of it seems to be centred around last-minute costume ideas for harassed infant school parents.  (I wouldn’t be surprised if it’s a close second to Halloween in revenue for the fancy dress industry). Perhaps we should take a ... Read more

Welcome to the world of robo-journalism

Robots are taking over the world, or so it would seem.  A recent report by the McKinsey Global Institute found that up to 800 million global workers will lose their jobs by 2030 and be replaced by automation. The report estimates that a third of the workforce in richer nations ... Read more

How to create the perfect headline

You may have written the most engaging article for your target market – you’ve answered their burning questions and it reads beautifully, but if you don’t get your headline right, there’s a good chance your audience won’t bother to read any further. The headline is usually the first thing people ... Read more

How to inject sparkle into your technical writing

Top tips for writing technical copy We write copy for a wonderful array of clients, from tiny start-ups to global companies, spanning many industries.  It’s fair to say that not all the topics we deal with are the most exciting to write about.  Technical companies and products (on the face ... Read more

Season’s greetings

Editing Edge will be closing from Wednesday 20 December until Wednesday 3 January. We wish all our clients and friends a Happy Christmas and sparkling 2018! Read more
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