Whoosh, there goes Valentine’s Day. Mother’s Day is storming up on the horizon with Easter steaming along behind it. Are you missing out on something?
The shops execute super-swift changes to replace one seasonal display with the next. In fact at the moment Mothering Sunday gifts (Kath Kidston all round?) are elbowing Easter eggs on the shelves as they both hog a piece of the action.
Thankfully we don’t tend to send each other May Day cards, but June will see the Diamond Jubilee (anyone seen a ‘Happy Jubilee Grandma’ card yet? Maybe there’s a gap in the market) then Father’s Day.
What all this goes to show is that there’s huge potential for businesses to include seasonal shifts in their marketing plans. You don’t have to be a card manufacturer to profit.
Take blogging, for example. Many companies could benefit by finding a seasonal angle to their services to shout about. (If you need help, call in a copywriter.)
A few examples:
- A hair salon could use social media to offer spring makeovers (a garden designer or personal trainer too).
- A jewellery company might promote a sparkling look for a Diamond Jubilee party (even if you’re not taking tea with Her Majesty.)
- Travel agents might blog on 10 ways to keep kids happy on the plane this Easter.
- Builders might try, ‘Give Dad a rest from DIY, call in the pros.’
PS: Have you been caught up in Radio 4 PM’s February 29 mania? They’re certainly making the most of this opportunity!